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Are you looking for the ultimate fast fashion brands list to see which companies it’s best to avoid?
I’ve got you covered!
Fast fashion is a term that describes a model of mass-producing inexpensive clothing by mass-market retailers in response to the latest trends.
Fast fashion brands sell cheap and low-quality clothing and they often use hazardous chemicals, unethical labor, etc.
Before we start, remember that even though some fast fashion brands have some positive goals, their business model is still incredibly wasteful, and they often don’t have reliable proof to back up their claims.
Now, let’s begin with the fast fashion brands list!
Fast Fashion Brands List:
1. ASOS.com
ASOS is a British fast-fashion retailer that sells more than 850 different brands with their clothing line. ASOS seems to be interested in becoming more sustainable; however, they have a long way to go.
Bad side:
- They don’t sell much clothing made with eco-friendly materials. Most are made from plastic derived materials, cotton (pesticide and water intense) and viscose (using chemically intensive processes in highly polluting factories)
- ASOS is selling products from companies, that are using hazardous chemicals in the production process, and that have unsustainable practices
- ASOS ships the clothing (mostly) in plastic packaging
- While they avoid a lot of animal-derived materials, they still use leather, skin, wool, and other animal hair
Good side:
- ASOS is a member of the Ethical Trade Initiative, which focuses on respecting the workers’ rights
- ASOS goal is to reduce their carbon intensity by reducing the energy consumption, delivery and packaging emissions, while increasing renewable energy usage
- They recycle old mailing bags and create new bags with 25% post-consumer waste content
- They have a section with recycled clothing items, and they also have a Marketplace, where small independent brands sell clothing
While it is apparent that they aren’t perfect, and their business model is unsustainable, it is a positive sign that they try to become more eco-friendly.
2. Bershka
Bershka is owned by the Spanish Inditex group, as well as Massimo Dutti, Stradivarius, Oysho, Zara Home, and Uterqüe.
Inditex shares their environmental goals and what they want to do, without providing trustworthy results.
Bad side:
- Their goal of saving water is vague; their goal is to improve their customers’ knowledge regarding the environmental water issue related to their products
- Their model includes new trendy styles, arriving regularly
- No proof if they pay a living wage in its supply chain
- Bershka uses fur and leather, with no proof it traces any animal products to the first stage of production
- Bershka mentions that they reduced 20% of energy consumption, but that’s just in their stores, and it doesn’t take into consideration their supply chain.
- Their environmental policy is, in general, quite vague
Good side:
- Good Bershka is a member of the Better Cotton Initiative
- They have positive goals including the total elimination of single-use plastics for customer sales by 2023, and the materials they use (cotton, polyester, linen) to be organic, or recycled fibers by 2025 (& viscose too, but until 2023)
3. Bestseller
Bestseller is a company based in Denmark with more than 20 individual fast fashion brands, some of them – Only, Vero Moda, Noisy May, Jack & Jones, Only & Sons, etc.
Bad side:
- They receive new arrivals on a weekly, sometimes daily, basis
- They use synthetic, non-sustainable fabrics for a lot of their clothing
- Some of their products are using animal-derived products, like wool and leather
Good side:
- Their target is to become more sustainable by 2025
- They are a member of the Ethical Trading Initiative, and they aim to improve wages in part of its supply chains
- They donate unsold clothing to charity shops
4. Boohoo Group
Boohoo is a UK-based online fashion retailer that owns boohooMAN, PrettyLittleThing, Nasty Gal, and MissPap, all targeted at 16–24-year-olds.
Boohoo Group sells cheap clothing at low prices and fast turnaround. The brand does not use organic or sustainable materials.
They don’t showcase relevant information about its environmental policies or a list with countries for its supplies.
There is no proof of whether Boohoo pays a living wage at any stage of its supply chain.
It was found that in 2017, Boohoo (and other fast, fast brands) were paying workers below minimum wage.
5. Nasty Gal
As a part of the Boohoo Group, Nasty Gal doesn’t have actionable and trustworthy goals.
It provides no vague data about how it lowers its impact on the environment, the people, and the animals.
6. PrettyLittleThings
They don’t use sustainable materials, and there are no future goals for eliminating hazardous chemicals during manufacturing.
PLT measures GHG emissions from the direct operation, and not their supply chain. There is no data on their supplier policies or audits, and no proof of paying a living wage in their supply chain.
Also, on Pretty Little Thing’s privacy policy, you can find a warning that some of their products may contain chemicals that cause cancer and birth defects.
7. Brandy & Melville
Brandy & Melville is an Italian clothing brand, established in 1970 in Italy.
Their products are for teenage girls and young women. In 2009, the brand opened its first store in the US and became immensely popular relatively quickly.
The brand is criticized for their sizing policy, which is “One size fits all.” Yet, it is more than obvious that they target super-thin teens. The only size they sell is S, and when you scroll through their online shop, you can only see skinny girls.
Bad side:
- They have no information on their production practices, the impact on the planet, the people, and the animals. They do not share any future goals on becoming more sustainable.
8. C&A
C&A is a Belgian-German-Dutch chain of fast-fashion retail clothing stores, including the brands: Angelo Litrico, Canda, Clockhouse, Here+There, Palomino, Rodeo, Westbury, Yessica, Yessica Pure, and Your Sixth Sense.
Fashion Revolution is tracking global fashion brands and retailers’ progress annually. The evaluation is conducted by industry experts and based on five categories.
For 2020, C&A achieved high scores in their Policy, Governance, and supply chain traceability (between 70-100%).
It got lower score in – Supplier Assessment and Remediation (59%) & Spotlight Issues: Conditions, Consumption, Composition, and Climate (51%).
Good side:
- More than 50% of their garments with sustainable materials, including certified organic cotton, and recycled materials
- They have a section with “More sustainable Fashion”
- They claim to have reduced 20% of their CO2 emissions from C&A stores, distribution centers, and offices.
- They have goals to reduce water usage and waste until 2025, and to ensure living wages and safe workplaces
Bad side:
- They do not have too much proof to back up their claims
- They use animal-based materials, and while they are RDS-certified (meaning that they put a high emphasis on animal welfare), they do not prove that
They seem to have positive goals for the future and be more sustainable, but they still have a long way to go, and as they say, “a lot remains to be done in this field.”
9. Cotton On
Cotton On Group is Australia’s largest global retailer, with over 1,500 stores in 18 countries.
It employs 22,000 workers globally and currently operates 8 brands.
Good side:
- Their goal is to improve labor conditions across their supply chain
- In July 2016 they joined the Better Cotton Initiative
Bad side:
- They use unsustainable materials such as conventional cotton, viscose, and polyester which require large amounts of energy, water, and the use of hazardous chemicals in the manufacturing process
- The brand uses leather without specifying sources
- While their goal is to implement a living wage throughout their supply chain, they don’t currently insure and proof that they are paying a living wage to all workers
10. Esprit
Esprit Holdings Limited is a publicly owned manufacturer of clothing, footwear, accessories, jewelry, and housewares.
The brand operates more than 429 retail stores worldwide.
Good side:
- Their target is to reach 100% more sustainable cotton by July 2021. Esprit is a member of the Better Cotton Initiative since February 2016, too
- Esprit has a project to improve wages in its supply chain
- They provide a suppliers list and update it every 6 months, including information on each factory
- They are a member or ZDHC (Zero Discharge of Hazardous Chemicals), and they require wastewater testing
Bad side:
11. Fashion Nova
Fashion Nova is a US-based fast fashion retail company, founded in 2006.
In 2019, there were scandals, and the brand was accused of paying illegally low wages in their US-based factories (less than $3 an hour)
Bad side:
- Fashion Nova does not publish information about its environmental policies, or any goals or proof on providing the living wages and safe workplaces.
- There is no information about its supplier policies and audits
- They do not make share animal-derived materials they use
12. Forever 21
Forever 21 is an American fast fashion retailer headquartered in Los Angeles, California.
They have been facing various lawsuits for violating labor practice and for paying their employees less.
Furthermore, they paid a fine of $100,000 because, in 2014, they were caught using severe safety hazards in different retail locations.
In the Fashion report for 2019, they got a pretty low result – D-, which looks at traceability, a living wage, worker empowerment, environmental management, etc.
Bad side:
- They don’t share any information about their environmental future goals
- Their ecological policies are vague, and there is no proof of anything they say
- Forever 21 uses animal-derived materials, such as wool and exotic animal hair
- Their share minimal information about their supply chain and they do not have certifications that ensure labor standards, such as safety, living wages, and other rights, for their workers
13. Gap Inc.
Gap Inc. is another American clothing and accessories retailer. The company operates six other retail brands. While they seem to have some future environmental and labor goals, they have many things to work on.
Good side:
- Their report from 2018 shows that they have goals such as saving water, working on using 100% cotton from sustainable sources
- Gap is a member of the Sustainable Apparel Coalition
- Their goal is to reduce its carbon emissions by 50% by 2020, and they are using Greenhouse Gas (GHG) Protocol, to report on its carbon emissions
- Gap is a partner of Better Work
Bad side:
- In 2015, they had a goal to “Divert 80% of waste from landfill across their US facilities by 2020.” They claim that they reached 47% of their plan in 2018. What is bothering is that they have 3,688 company-operated or franchised stores in more than 40 countries. There is no information on their goals for stores outside the US
- No information about the welfare of the animals and workers in the production process
- They use polyester, spandex, and nylon – materials, derived from nonrenewable, petroleum-based sources
- They source a tiny amount of sustainable fiber
14. Guess?
Guess is an American clothing brand and retailer.
Good side:
- They have goals to reduce emissions generated from its owned operations by 15% until 2021
- Partner with The Better Cotton Initiative
- GUESS claims that I saved over 2.5 million liters of water with their tGuess Eco collection
Bad side:
- No evidence for reducing or eliminating hazardous chemicals
- No proof of paying a living wage to its workers
- While their goal is to use more sustainable alternatives, in 2019, the company sourced just 10% of its materials were more sustainable
- They use animal-based materials including leather, down (feathers), and wool
15. H&M
Hennes & Mauritz AB (H&M) is a Swedish multinational clothing retail company, and it is the second-largest global clothing retailer (after Inditex).
The company owns other brands, including – COS, Weekday, Monki, ARKET, and Cheap Monday (closed down in 2019 due to low sales).
Good side:
- A member of the Better Cotton Initiative and Organic Cotton Accelerator
- They use a small percentage of sustainable materials, such as organic linen, lyocell, recycled materials, etc.
- H&M offers a recycling program and collects unused clothes you don’t need anymore. They donate 0,02 Euro to local charity organizations for every kilo of textile they collect (1)
- They enrolled in Zero Discharge of Hazardous Chemicals (ZDHC) programs to measure the used and emitted hazardous substances
Bad side:
- In 2011 H&M was accused of unsafe factories and horrible working conditions, exploiting children and adults, and paying the minimum living wage extremely low in developing countries.
- In 2013, H&M made a promise that they will aim to deliver all textile workers “living wage” by 2018, which did not happen (1) (2)
- No evidence for their goals of reducing their greenhouse gas emissions
- In 2017, SOMO found that the brand uses child labor in their factories in Myanmar and paying as little as 13p an hour (1)
- Their supply chain is certified by labor standards which ensure worker health and safety, living wages or other labor rights
16. Inditex
Inditex is a Spanish multinational clothing company that owns – Zara, Zara Home, Massimo Dutti, Bershka, Oysho, Pull and Bear, Stradivarius, and Uterqüe.
Good side:
- Partners of The Organic Cotton Accelerator
- They have goals to reduce water use and their CO2 emissions
- They target a zero discharge of hazardous chemicals in the making of their products by 2020
- Their program Closing the loop offers customers to drop off used clothing items
- Zara joined The Fashion Pact – an initiative that promotes environmental sustainability
Bad side:
- No evidence for minimizing textile waste during manufacturing
- No evidence if it’s on track to meet its target to reduce greenhouse gas emissions generated from their operations and supply chain
- The Fashion Report 2019 rated that 26-50% of facilities pay a living wage
- Does the public list contain detailed indicators about each factory
- Even though they do a lot of audits, only a small percentage of facilities have unannounced audits, anonymous worker surveys or off-site worker interviews
- Inditex reported putting more than 1.5 billion products on the market (for 2017). Even with most environmentally-friendly practices and materials, producing that many items each year is unsustainable.
17. Zara
Zara releases new clothing twice a week (about 500 pieces (1)).
Furthermore, Zara is pushing into new markets by opening more physical shops and expanding their online presence.
The whole business model focuses on increasing physical products that need a lot of natural resources and energy.
18. Massimo Dutti
They mostly sell clothing made with unsustainable materials.
They have a sustainable collection, called Join Life, made with ecologically grown cotton, TENCEL® lyocell, or recycled fibers.
19. Pull and Bear
They are selling clothing made with unsustainable materials. They offer the Join Life sustainable collection, too, but not all items are made 100% of ecological materials. Some of the pieces are just with 15% recycled/sustainable content.
20. Stradivarius
Stradivarius does not share any adequate information about its environmental, labor, or animal policies.
21. Mango
Mango is another Spanish clothing design and manufacturing company.
Good side:
- Mango joined the Fashion Pact and Sustainable Apparel Coalition, promoting environmental sustainability in the textile and fashion sectors
Bad side:
- In their sustainability report 2017, they mention environmental actions they focus on, like energy adaption, optimization of transport, but there isn’t any further evidence
- They claim their efforts to respect the environment, but again, there are no examples or proof on how they do it
- They use just a small portion of sustainably sourced fabrics, intending to increase it to 50% until 2022
22. Missguided
Missguided is a UK-based retailer selling clothes for 16–35-year-old women.
Established in 2009, it is getting plenty of criticism for its environmental and labor policies.
Good side:
- A member of the Ethical Trading Initiative (ETI).
Bad side:
- In 2017, Misguided was selling a pair of shoes advertised as having faux fur, but as it turned out, it contained real fur (1)
- Missguided doesn’t publish any trustworthy information about its environmental policies
- A 2019 report found that Missguided do not reuse or recycle unsold stock, and it does not have a sustainable clothing action plan, nor it uses organic or sustainable materials
- There is no evidence of worker empowerment initiatives, even though they claim that’s one of their missions
- The brand lack of transparency regarding its labor practices
- In 2019, they got criticized for selling unsustainable, cheap, and unethical bikini for £1
- The brand claims to offer “rapid” fashion, with 1,000 new products landing on the site every week
- No evidence for taking action to eliminate the use of hazardous chemicals or reduce water usage (1)
23. New Look
New Look is a British global fashion retailer founded in 1969.
Good side:
- a member of the Better Cotton Initiative
- They have a vegan footwear collection
Bad side:
- Though they have goals for reducing their impact, there are no proof for action to eliminate hazardous chemicals, nor water reduction target
- In 2017 an investigation revealed that the brand pays £3 per hour to its garment workers in UK sweatshops
- New Look is suspending payments to suppliers for existing stock “indefinitely,” due to Covid19
Quick list:
24. NewYorker
New Yorker is a German clothing retailer, primarily targeting people between the age of 12-39.
The brand does not share any data on its production conditions, climate, environmental goals, or animal welfare.
25. Next
Next is a British multinational clothing, footwear, and home products retailer.
Next was criticized for failing to pay a living wage in 2014. (1)(2)
The brand doesn’t have a formal animal welfare policy, and it uses leather, wool, and exotic animal hair.
Additionally, they have some positive goals, but there is no evidence it implements all of their initiatives in its supply chain.
26. Primark
Primark is an Irish fast-fashion retailer, and it is one of the biggest fashion retailers when it comes to volume of stock, and their model is – “buy once, wear once.”
Due to Covid-19, more than a million Bangladeshi garment workers have been sent home without pay or have lost their jobs after western clothing brands (one of which Primark) canceled or suspended £2.4bn of existing orders.
27 s. Oliver
s.Oliver is a German fashion company that provides incomplete information about its goals.
They use animal-derived materials, and there is no sufficient information on reducing environmental impact.
28. Topshop
Topshop is a British multinational fashion retailer, owned by Arcadia Group, together with Miss Selfridge is a UK high street store, with shops across the world. Miss Selfridge is Dorothy Perkins, Evans, Burton, and Topman.
Topshop was criticized for its sourcing policies. Philip Green (founder) was accused of taking £571 million of BHS (British Home Stores) as dividends and leaving a £208 million deficit in employees’ pension funds.
29. Miss Selfridge
As a part of the Arcadia Group, there are vague claims and no real proof for eliminating hazardous chemicals, reducing water usage, and improving their supply chain practices.
The brand uses leather, wool, and down without specifying sources.
30. United Colors of Benetton
Benetton Group is a global fashion brand, founded in 1965 in Italy.
Even though the brand has some positive goals, it’s hard to tell if all their claims are valid.
31. Urban Outfitters
Urban Outfitters is a retail corporation headquartered in Philadelphia, Pennsylvania., operating around the world.
The brand doesn’t share information on its supply chain, and it provides no information on where they source their clothes from.
A spokesperson from Urban Outfitters that the brand has some sustainability programs in place, but “they cannot be publicly disclosed.“
32. Uniqlo
Uniqlo is a Japanese casual wear designer, manufacturer, and retailer. In 2015, the brand was accused of labor rights violations in China. These accusations continued in 2016.
Uniqlo scores 31-40% in the Fashion Transparency Index, and it doesn’t publicly list all of its suppliers.
33. Victoria Secret
Victoria’s Secret is an American lingerie, clothing, and beauty retailer.
The brand does not publicly disclose its supplier names and addresses or reports of its current social or environmental impact.
Furthermore, there has been a lot of controversies around the Victoria Secret. To mention some –
US investigators found forced child labor in an organic and fair-trade cotton program of Victoria’s Secret in 2012.
Additionally, Hundreds of Victoria’s Secret bras were thrown away in a bin at the beginning of 2020.
What can you do about it?
If you don’t want to support these brands anymore, but you are confused about what to do to make a positive impact, I got you covered!
Read Part 1 of this article that is focusing on why fast fashion is bad (more in-depth), How to spot fast fashion brands, and What you can do to help!
Conclusion
Usually, things aren’t black on white – these companies have wasteful and unsustainable practices, but it’s better not just to boycott them, but also to demand change.
My goal is not to promote any of these fast fashion brands by including their “good” sides, but to show you that if we put pressure on them, they have to change sooner or later.
Yet, just by looking at their business model and the speed these brands release new clothes, it’s hard to verify whether their environmental and ethical goals are real and not greenwashing.
What I can recommend is always to do your research. Even after this article, if you want to know more about a particular brand – read more!
In a nutshell – remember to be skeptical but also acknowledge the steps that these companies are taking.
thank you for this useful information, Meri! 🙂
I was very disappointed when I found out that Monki was bought by H&M :O
I’m glad you find it useful ✊? And yes! Me too, I loved Monki so much ?